![]() However, given how young this functionality is, this could end up being an area of development. So, influencers who drive sales on behalf of brands won’t make any money from sales. There are no affiliate options in place yet. Do Influencers Get Commission From Instagram Checkout Sales? The only additional costs an Instagram user may face is an increase in prices from the retailer if they choose to pass on the additional fees. The platform does not charge them directly. Instagram shopping is free for the end-user. How Much Does Instagram Shopping Cost The User? A $1,000 dress will incur a $50 fee, which may be enough to put some retailers off the platform. ![]() The current pricing model of Instagram Checkout means not all retailers will be rushing to set it up.įor example, the lack of sales fee caps means high-end retailers will be charged a premium per shipment. But does that mean it’s worth it to retailers? This reduction in friction, meeting customers where they spend their time, means there will be more sales. In just a few clicks, customers can go from browsing to buying.
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